I created, implemented and managed the national marketing campaign for Golf Express – a retention programme to encourage busy people to play more often by promoting 9-hole golf.Run by England Golf, this national campaign was launched in 2016 and is delivered through 9-hole offers-to-play and a directory of golf courses.

This successful campaign was built by finding the optimum balance of national and local marketing to connect with target consumers and providers.

Digital-led marketing such as web, social media and advertising was used to reach a national audience at a low cost, a range of promotional materials for local marketing that may be tailored with specific offers and information.