The Ladies’ Golf Union (“LGU”) hired me to create a marketing plan to grow the value of their business.

I created an integrated marketing plan that would connect with lady golf club members, the media and stakeholders. It was designed to build on the organisation’s existing equity and to grow their profile.

A strong visual identity was created and then rolled out across all communications, content generated that would connect with the lady golf club members. Awareness and engagement was then reached through a range of medias, including social networking and print.